Inspired by our vision of Empowering Youth, the empowerment of young women and girls continues to be a priority for SRGC in the creation of a systemic and sustainable change
“There is no tool for development more effective than the empowerment of women – Kofi Annan, 7th UN Secretary General”
Sport is recognised as one of the great drivers of gender equality, which is an important enabler towards achieving the United Nation’s (UN) 2030 Agenda for Sustainable Development Goals (SDGs).
OUR APPROACH TO SUSTAINABILITY
We are continuously working towards becoming a more sustainable company. For women’s sport to be successful and sustainable, we need to fundamentally rethink through a female lens the way that sport is delivered, coached, led, marketed, sponsored, and consumed.
Equity leads to Equality. Despite the progress made towards achieving gender equality in sports, there is still a long way to go. Female athletes in Malaysia continue to be under-represented across participation and in leaderships roles at all levels of sport, with inequity in salaries and prize money, media coverage, access to facilities and resources.
The issues affecting participation and leadership for women and girls in sport are well established, and are the result of deeply entrenched practices, cultural norms and stereotypes that have been perpetuated and reinforced in broader society for many years. A strategic approach is needed to ensure that current momentum drives sustainable change and a new sporting culture. Growing women’s sport makes sense from equity, social, economic and population health perspectives.
Collectively, we all can play a role to not just dialogue, but motivate collaborative action, mobilise resources and the political will to inspire change for equality, advocate for the promotion, protection and support of women and girls in sport, and applaud the important contributions they make in Malaysia.
“The fight for gender equality isn’t reserved solely for women, and the importance of a cultural shift in changing attitudes towards women and breaking down stereotypes is a collective effort”
- YB Syed Saddiq Syed Abdul Rahman, Minister of Youth and Sports Malaysia.
OUR SUSTAINBILITY EFFORTS
SRGC in partnership with the Ministry of Youth and Sports (KBS) is focused to advance positive social change through the power of sports by empowering young girls at the Taska Permata in KBS (ongoing program).